Ready to work with Cody?
Application-only · Limited spots available
Meet Your Coach
Cody
Alexander
17 years. 30,000+ hours of coaching. He started at the front desk of Planet Fitness. Now he trains Grammy artists, works with billion-dollar founders, and has been coached by MLB legends.
Cody has done every job in this business — equipment tech, trainer, strength coach, gym owner, salesman. That's what makes his coaching different.
He played college football at Plymouth State University and Norwich University, starting as a freshman. He earned his B.S. in Exercise Science and a Minor in Coaching in 3 years — the same competitive drive that built him on the field is what he brings to every client.
He's been personally coached by Andy Bailey's Petra and Alex & Leila Hormozi's GymLaunch — two of the best business coaching programs in the world.
VIEW LINKEDIN PROFILE →
With Alex Rodriguez
MLB Legend & Entrepreneur
Training Mike Gordon
Bassist & Co-Founder, Phish
17
Years Coaching
30,000+
Training Hours
1,000+
Clients Trained
20+
Organizations
3
Gyms Founded
7
States
Trusted by the Best
From MLB legends and Grammy artists to billion-dollar founders and C-suite executives — the clients speak for themselves.
Phish
Ben & Jerry's
Warner Music Group
MedHub
Waffle House
Access Industries
Actalent
Helion Group
Kentucky Bourbon Boys
Contessa Health
Anderson Family Care
Veeps
SYNLawn
Deloitte
PwC
L'Oréal
Application-only · Limited spots available
Filming in New York City
The Story
Built From the Ground Up
Cody didn't start with famous clients. He started at the front desk of Planet Fitness. He delivered and fixed fitness equipment for a summer job. He earned his way into every room.
He played college football, finished his degree in 3 years, did 5 internships, and coached NCAA and NFL athletes at two major universities — all before most coaches had their first client.
He has lived and worked in 7 states, worked with 20+ organizations, opened 3 gyms, and trained over 1,000 people — ages 6 to 90.
Vitaluxe is what all of that built.
Career Timeline
17 Years in the Making
2009
The Beginning
Coached his first baseball camp. The instinct to teach was there before the credentials — and this is where it started.
2013
College Football
Played college football at two universities. Started as a freshman. Coached his first football camp as a senior in high school — the coaching instinct was always there.
2014
Planet Fitness
Started at the front desk of Planet Fitness. Delivered and repaired fitness equipment. Learned the industry from the ground up.
2015
Certified & Coaching
Earned ACE CPT certification. Completed 5 internships. Finished a B.S. in Exercise Science in 3 years. Featured in Norwich University's exercise science marketing.
2017
Strength & Conditioning
Trained collegiate and NFL athletes at the University of New Mexico and the University of Miami (FL). Worked across 20+ organizations in 7 states.
2018
Gym #1
Founded the first of three gyms. Became a sales professional. Earned personal business coaching from Andy Bailey's Petra and Alex & Leila Hormozi's GymLaunch.
2022
Gym #2
Opened a second gym. Each attempt taught him something the last one couldn't — about business, about people, and about what it actually takes to build something that lasts.
2024
Gym #3
Founded the third gym. Three gyms, three sets of hard lessons. The coaching got sharper every time. So did the understanding of what not to do.
2024
Vitaluxe
Launched Vitaluxe — bringing elite, application-only virtual coaching to high performers, founders, and executives who refuse to compromise on results.
Credentials
The Qualifications Behind the Results
Certifications
ACE Orthopedic Exercise Specialist · ACE Sports Performance Specialist · ACE CPT · CFSC — Mike Boyle Strength & Conditioning · Fundamentals of Coaching (NFHS) · Coaching Principles (Human Kinetics)
Education
B.S. Exercise Science — Norwich University (3 years) · Minor in Coaching
Featured
Head of Norwich University Exercise Science Student Board
Hayes Street Fitness — Nashville, TN
CFSC Certification
Mike Boyle Strength & Conditioning
Virtual Coaching in Action
The Screen Doesn't Change the Results
Virtual coaching isn't second best — it's the future. Cody has trained clients from NYC apartments to hotel gyms to home garages. The plan fits wherever you are. The standard stays the same.
Live sessions with real coaching on screen. A plan built around your schedule and your gear. Support that follows you anywhere.
Some of Cody's longest client relationships are fully virtual. The results show it.
A virtual session with Mike Gordon — and their respective pets
Ready to Work Together?
Your Results Are
One Application Away
Leave your info and Cody will reach out within 24 hours. Spots are limited.