Cody Alexander
17 years. Everything you need in one person.
Cody started at the front desk of Planet Fitness. He delivered equipment, trained his first clients, earned his degree in three years, coached NFL athletes, opened three gyms, and built Vitaluxe out of everything those attempts taught him.
The chief of staff model exists because he has done every job in this industry and understands what breaks down when no one is holding the whole picture.
LinkedIn ↗
17
Years coaching
30K+
Hours coached
1,000+
Clients trained
20+
Organizations
3
Gyms founded
7
States
How he got here.
The beginning
Coached his first baseball camp. The instinct to teach was there before the credentials.
College football
Played college football at two universities, starting as a freshman. Coaching camps in parallel.
Planet Fitness
Started at the front desk. Delivered and repaired equipment. Learned the industry from the ground up.
Certified and coaching
ACE CPT. Five internships. B.S. in Exercise Science in 3 years. Minor in Coaching.
Strength and conditioning
Trained collegiate and NFL athletes at University of New Mexico and University of Miami. Worked across 20+ organizations in 7 states.
First gym
Founded the first of three gyms. Business coaching from Petra and GymLaunch.
Second gym
Each attempt taught him something the last one couldn't about business, about people, and about what it takes to build something that lasts.
Third gym
Three gyms, three sets of hard lessons. The coaching got sharper every time.
Vitaluxe
Launched Vitaluxe. The chief of staff model for executive health. Everything before this was the training ground for it.
Built from the ground up.
Cody didn't start with famous clients. He earned his way into every room. Front desk. Equipment tech. Intern. Strength coach. Gym owner. Salesman. Every job taught him something the last one couldn't.
He has lived and worked in 7 states, worked with 20+ organizations, opened 3 gyms, and trained over 1,000 people.
Vitaluxe is what all of that built.
Credentials.
Certifications
ACE Orthopedic Exercise Specialist · ACE Sports Performance Specialist · ACE CPT · CFSC (Mike Boyle Strength & Conditioning) · Fundamentals of Coaching (NFHS) · Coaching Principles (Human Kinetics)
Education
B.S. Exercise Science, Norwich University, 3 years · Minor in Coaching
Recognition
Head of Norwich University Exercise Science Student Board
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